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1 creative product
1) Общая лексика: творческий продукт, произведение2) Кино: результат творчества3) Реклама: продукт творческого труда -
2 creative product
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3 creative product
Англо-русский словарь по исследованиям и ноу-хау > creative product
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4 product
1. n продукт, продукция, изделие; фабрикат; товарgross national product — валовой национальный продукт; совокупный общественный продукт
food products — продукты, продовольственные товары
2. n результатhis book is the product of several years of research — его книга — результат нескольких лет исследовательской работы
product register — регистр произведения; счетчик результатов
3. n мат. произведение4. n спец. продукт реакцииproduct hazardous to health — продукт, опасный для здоровья
Синонимический ряд:1. commodity (noun) commodity; goods; manufactured product; merchandise; stock2. fruit (noun) fruit; harvest; offspring3. output (noun) outcome; outgrowth; output; outturn; produce; production; result; turnout; yield -
5 end product
1. конечный продукт; готовая продукция; готовое изделие2. конечный вывод, результатСинонимический ряд:effect (noun) aftereffect; aftermath; causatum; consequence; corollary; effect; event; eventuality; issue; outcome; precipitate; result; sequel; sequence; upshot -
6 счетчик результатов
регистр произведения; счетчик результатов — product register
Русско-английский большой базовый словарь > счетчик результатов
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7 произведение
1) General subject: (отдельно выполненная) a piece of work, composition, contemporary (той же эпохи, что и другое), creation (науки, искусства), effort, getting, handiwork, opus (литературное), piece of work (отдельно выполненная), production, success, (литературное) text, work, work product, writing, yielding, creative product2) Naval: product (сомножителей)3) Military: product (результат умножения)4) Engineering: publication5) Construction: multiplication6) Mathematics: bundle, cup product, factum, intersection, product, the product of a times b8) Art: look (minimalist look: произведения в духе минимализма)9) Information technology: product term10) Patents: writing (объект авторского права)11) Mass media: title13) Makarov: a piece of work, product (напр. чисел) -
8 конечный результат
1. eventual result2. end productрегистр произведения; счетчик результатов — product register
3. end-product4. end resultрезультат, охваченный намерением, умыслом — designed result
Антонимический ряд:Русско-английский большой базовый словарь > конечный результат
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9 экспорт научно-технических результатов
регистр произведения; счетчик результатов — product register
Бизнес, юриспруденция. Русско-английский словарь > экспорт научно-технических результатов
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10 продукт творческого труда
Advertising: creative productУниверсальный русско-английский словарь > продукт творческого труда
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11 результат творчества
Cinema: creative productУниверсальный русско-английский словарь > результат творчества
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12 творческий продукт
General subject: creative productУниверсальный русско-английский словарь > творческий продукт
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13 креативное множество
Русско-английский большой базовый словарь > креативное множество
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14 креативное множество
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15 Creativity
Put in this bald way, these aims sound utopian. How utopian they areor rather, how imminent their realization-depends on how broadly or narrowly we interpret the term "creative." If we are willing to regard all human complex problem solving as creative, then-as we will point out-successful programs for problem solving mechanisms that simulate human problem solvers already exist, and a number of their general characteristics are known. If we reserve the term "creative" for activities like discovery of the special theory of relativity or the composition of Beethoven's Seventh Symphony, then no example of a creative mechanism exists at the present time. (Simon, 1979, pp. 144-145)Among the questions that can now be given preliminary answers in computational terms are the following: how can ideas from very different sources be spontaneously thought of together? how can two ideas be merged to produce a new structure, which shows the influence of both ancestor ideas without being a mere "cut-and-paste" combination? how can the mind be "primed," so that one will more easily notice serendipitous ideas? why may someone notice-and remember-something fairly uninteresting, if it occurs in an interesting context? how can a brief phrase conjure up an entire melody from memory? and how can we accept two ideas as similar ("love" and "prove" as rhyming, for instance) in respect of a feature not identical in both? The features of connectionist AI models that suggest answers to these questions are their powers of pattern completion, graceful degradation, sensitization, multiple constraint satisfaction, and "best-fit" equilibration.... Here, the important point is that the unconscious, "insightful," associative aspects of creativity can be explained-in outline, at least-by AI methods. (Boden, 1996, p. 273)There thus appears to be an underlying similarity in the process involved in creative innovation and social independence, with common traits and postures required for expression of both behaviors. The difference is one of product-literary, musical, artistic, theoretical products on the one hand, opinions on the other-rather than one of process. In both instances the individual must believe that his perceptions are meaningful and valid and be willing to rely upon his own interpretations. He must trust himself sufficiently that even when persons express opinions counter to his own he can proceed on the basis of his own perceptions and convictions. (Coopersmith, 1967, p. 58)he average level of ego strength and emotional stability is noticeably higher among creative geniuses than among the general population, though it is possibly lower than among men of comparable intelligence and education who go into administrative and similar positions. High anxiety and excitability appear common (e.g. Priestley, Darwin, Kepler) but full-blown neurosis is quite rare. (Cattell & Butcher, 1970, p. 315)he insight that is supposed to be required for such work as discovery turns out to be synonymous with the familiar process of recognition; and other terms commonly used in the discussion of creative work-such terms as "judgment," "creativity," or even "genius"-appear to be wholly dispensable or to be definable, as insight is, in terms of mundane and well-understood concepts. (Simon, 1989, p. 376)From the sketch material still in existence, from the condition of the fragments, and from the autographs themselves we can draw definite conclusions about Mozart's creative process. To invent musical ideas he did not need any stimulation; they came to his mind "ready-made" and in polished form. In contrast to Beethoven, who made numerous attempts at shaping his musical ideas until he found the definitive formulation of a theme, Mozart's first inspiration has the stamp of finality. Any Mozart theme has completeness and unity; as a phenomenon it is a Gestalt. (Herzmann, 1964, p. 28)Great artists enlarge the limits of one's perception. Looking at the world through the eyes of Rembrandt or Tolstoy makes one able to perceive aspects of truth about the world which one could not have achieved without their aid. Freud believed that science was adaptive because it facilitated mastery of the external world; but was it not the case that many scientific theories, like works of art, also originated in phantasy? Certainly, reading accounts of scientific discovery by men of the calibre of Einstein compelled me to conclude that phantasy was not merely escapist, but a way of reaching new insights concerning the nature of reality. Scientific hypotheses require proof; works of art do not. Both are concerned with creating order, with making sense out of the world and our experience of it. (Storr, 1993, p. xii)The importance of self-esteem for creative expression appears to be almost beyond disproof. Without a high regard for himself the individual who is working in the frontiers of his field cannot trust himself to discriminate between the trivial and the significant. Without trust in his own powers the person seeking improved solutions or alternative theories has no basis for distinguishing the significant and profound innovation from the one that is merely different.... An essential component of the creative process, whether it be analysis, synthesis, or the development of a new perspective or more comprehensive theory, is the conviction that one's judgment in interpreting the events is to be trusted. (Coopersmith, 1967, p. 59)In the daily stream of thought these four different stages [preparation; incubation; illumination or inspiration; and verification] constantly overlap each other as we explore different problems. An economist reading a Blue Book, a physiologist watching an experiment, or a business man going through his morning's letters, may at the same time be "incubating" on a problem which he proposed to himself a few days ago, be accumulating knowledge in "preparation" for a second problem, and be "verifying" his conclusions to a third problem. Even in exploring the same problem, the mind may be unconsciously incubating on one aspect of it, while it is consciously employed in preparing for or verifying another aspect. (Wallas, 1926, p. 81)he basic, bisociative pattern of the creative synthesis [is] the sudden interlocking of two previously unrelated skills, or matrices of thought. (Koestler, 1964, p. 121)11) The Earliest Stages in the Creative Process Involve a Commerce with DisorderEven to the creator himself, the earliest effort may seem to involve a commerce with disorder. For the creative order, which is an extension of life, is not an elaboration of the established, but a movement beyond the established, or at least a reorganization of it and often of elements not included in it. The first need is therefore to transcend the old order. Before any new order can be defined, the absolute power of the established, the hold upon us of what we know and are, must be broken. New life comes always from outside our world, as we commonly conceive that world. This is the reason why, in order to invent, one must yield to the indeterminate within him, or, more precisely, to certain illdefined impulses which seem to be of the very texture of the ungoverned fullness which John Livingston Lowes calls "the surging chaos of the unexpressed." (Ghiselin, 1985, p. 4)New life comes always from outside our world, as we commonly conceive our world. This is the reason why, in order to invent, one must yield to the indeterminate within him, or, more precisely, to certain illdefined impulses which seem to be of the very texture of the ungoverned fullness which John Livingston Lowes calls "the surging chaos of the unexpressed." Chaos and disorder are perhaps the wrong terms for that indeterminate fullness and activity of the inner life. For it is organic, dynamic, full of tension and tendency. What is absent from it, except in the decisive act of creation, is determination, fixity, and commitment to one resolution or another of the whole complex of its tensions. (Ghiselin, 1952, p. 13)[P]sychoanalysts have principally been concerned with the content of creative products, and with explaining content in terms of the artist's infantile past. They have paid less attention to examining why the artist chooses his particular activity to express, abreact or sublimate his emotions. In short, they have not made much distinction between art and neurosis; and, since the former is one of the blessings of mankind, whereas the latter is one of the curses, it seems a pity that they should not be better differentiated....Psychoanalysis, being fundamentally concerned with drive and motive, might have been expected to throw more light upon what impels the creative person that in fact it has. (Storr, 1993, pp. xvii, 3)A number of theoretical approaches were considered. Associative theory, as developed by Mednick (1962), gained some empirical support from the apparent validity of the Remote Associates Test, which was constructed on the basis of the theory.... Koestler's (1964) bisociative theory allows more complexity to mental organization than Mednick's associative theory, and postulates "associative contexts" or "frames of reference." He proposed that normal, non-creative, thought proceeds within particular contexts or frames and that the creative act involves linking together previously unconnected frames.... Simonton (1988) has developed associative notions further and explored the mathematical consequences of chance permutation of ideas....Like Koestler, Gruber (1980; Gruber and Davis, 1988) has based his analysis on case studies. He has focused especially on Darwin's development of the theory of evolution. Using piagetian notions, such as assimilation and accommodation, Gruber shows how Darwin's system of ideas changed very slowly over a period of many years. "Moments of insight," in Gruber's analysis, were the culminations of slow long-term processes.... Finally, the information-processing approach, as represented by Simon (1966) and Langley et al. (1987), was considered.... [Simon] points out the importance of good problem representations, both to ensure search is in an appropriate problem space and to aid in developing heuristic evaluations of possible research directions.... The work of Langley et al. (1987) demonstrates how such search processes, realized in computer programs, can indeed discover many basic laws of science from tables of raw data.... Boden (1990a, 1994) has stressed the importance of restructuring the problem space in creative work to develop new genres and paradigms in the arts and sciences. (Gilhooly, 1996, pp. 243-244; emphasis in original)Historical dictionary of quotations in cognitive science > Creativity
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16 presentar
v.1 to present.Ella presenta soluciones She presents solutions.Ella le presenta a Ricardo un regalo She presents Richard a gift.Ellos presentan a los candidatos They present=field the candidates.2 to make (ofrecer) (disculpas, excusas).3 to introduce (person).me presentó a sus amigos she introduced me to her friendsme parece que no nos han presentado I don't think we've been introducedJuan, te presento a Carmen Juan, this is Carmenpermítame que le presente a nuestra directora allow me to introduce you to our manager, I'd like you to meet our managerElla presenta a los invitados She introduces the guests.4 to have, to show (tener) (aspecto).presenta difícil solución it's going to be difficult to solveElla le presenta al público una obra She shows the public a play.5 to host, to be the host of, to act as a compere for, to compere.Ella presenta el programa She hosts the program.* * *2 (entregar) to hand in3 (sacar al mercado) to launch4 (personas) to introduce■ ¿te han presentado ya? have you been introduced yet?5 TELEVISIÓN to present6 (ofrecer) to offer, show1 (comparecer) to turn up2 (para elección) to stand; (en un concurso) to enter\presentar una denuncia to lodge a complaintpresentar una ponencia to present a paper* * *verb1) to present2) introduce3) submit4) make a gift•* * *1. VT1) (=enseñar, exponer) [gen] to present; [+ moción, candidato] to propose, put forward; [+ pruebas, informe] to submit; [+ documento, pasaporte] to showpresentar una propuesta — to make o present a proposal
presentar algo al cobro o al pago — (Com) to present sth for payment
2) (=entregar) to hand inpresentó la dimisión — he handed in his resignation, he resigned
3) (=mostrar) [+ señal, síntoma] to show4) (=exponer al público) [+ producto, disco, libro] to launch5) [en espectáculo] [+ obra] to perform; [+ actor, actriz] to present, feature6) (=ser presentador de) [+ programa televisivo] to present, hostJ. Pérez presenta el programa — the programme is presented o hosted by J. Pérez
¿quién presenta ahora las noticias de las nueve? — who presents o reads the nine o'clock news now?
7) (=tener) to haveel ferrocarril presenta ventajas evidentes — the train offers o has obvious advantages
8) [+ persona] to introducea ver si te presento a mi amiga Jacinta — you must meet my friend Jacinta, I must introduce you to my friend Jacinta
ser presentada en sociedad — to come out, make one's début
9) (=ofrecer) [+ disculpa] to offer, makele presento mis consideraciones — [en carta] yours faithfully
10) (Mil)presentar batalla — (lit) to draw up in battle array; (fig) to offer resistance
2.See:* * *1.verbo transitivo1)a) ( mostrar) to presentb) ( exponer por primera vez) <libro/disco> to launch; < obra de arte> to present; < colección de moda> to present, exhibitc) ( entregar) <informe/solicitud> to submitle presenté el pasaporte — I gave him my passport, I presented my passport to him
d) ( enseñar) to showe) <disculpas/excusas> to make; < dimisión> to hand in, submit; < queja> to file, makepresentaron una denuncia — they reported the matter (to the police), they made an official complaint
f) (Mil)2) (TV) < programa> to present, introduce3) < persona> to introducete presento a mi hermana — I'd like you to meet my sister, this is my sister
4) <novedad/ventaja> to offer; < síntoma> to show2.presentarse v pron1)a) ( en lugar) to turn up, appearb) (a concurso, examen)se presentó al examen — she took o (BrE) sat the exam
se presenta como candidato independiente — he's running (AmE) o (BrE) he's standing as an independent
2) dificultad/problema to arise, come up, crop up (colloq)si se me presenta la oportunidad — if I get the opportunity, if the opportunity arises
3) ( darse a conocer) to introduce oneself* * *= bring to + the attention, display, draw, exhibit, expose, feature, introduce, open up, pose, present, provide with, set out, subject, throw up, render, put before, produce, table, submit, unveil, showcase, surrender, lay out, roll out, construct, tender, come up with, report, bring forward, deliver.Ex. Many displays are changed from time to time (for example, once a week, or once a month) so that various sections of the stock may be brought to the attention of the library's public over a period of time.Ex. The command function 'DISPLAY' is used to display a list of alphabetically linked terms.Ex. For example, when setting up the format for records in a data base, the user can draw a form on the screen, complete with headings for each field, and then, the data is entered into the form.Ex. These headings, therefore, in addition to exhibiting a bias in favor of the majority, actively hinder access.Ex. The reputation of the information and its authority will be more exposed to examination.Ex. Other catalogues and bibliographies only feature added entries under title where it is deemed that the author main entry heading is not likely to be obvious to the users.Ex. The report introduced a range of ideas which have influenced subsequent code construction.Ex. Here is a key paper by a non librarian which opens up a new and constructive approach to library purpose.Ex. This illustrates the puzzle that differential policies pose for users.Ex. Informative abstract present as much as possible of the quantitative or qualitative information contained in a document.Ex. Many libraries provide users with photocopies of contents pages of selected journals.Ex. A short score is a sketch made by a composer for an ensemble work, with the main features of the composition set out on a few staves.Ex. Author abstracts are the abstracts prepared by authors of the document that has been subjected to abstracting.Ex. Demands from clients will often throw up an occurrence of similar problems, revealing perhaps the operation of an injustice, the lack of an amenity in the neighbourhood, or simply bureaucratic inefficiency.Ex. The eventuality is, admittedly, remote but it is also necessary to render the imprint statement in this amount of detail.Ex. The art of documentation is the process by which the documentalist is enabled to put before the creative specialist the existing literature bearing on the subject of his investigation.Ex. The perfect librarian may be defined as one who produces the information a reader requires as soon as the reader asks for it.Ex. This list indicates the dates the reports were tabled and any further action take.Ex. Most publications are probably free distribution material and whilst that does not absolve the publishers from the obligation of legal deposit it is probable that many local authorities do not submit their materials.Ex. Here is an institution which knows, neither rank nor wealth within its walls, which stops the ignorant peer or the ignorant monarch at its threshold, and declines to unveil to him its treasures, or to waste time upon him, and yet welcomes the workman according to his knowledge or thirst for knowledge.Ex. Officially known as SOLEX, this exhibition showcases mainly IT based products for the legal profession.Ex. The book's date label is stamped in the usual way, and the reader must surrender one token for each book he is borrowing.Ex. There should be plenty of space to lay out all the books attractively and for people to move about without feeling too crowded.Ex. I don't need to tell those of you from higher education institutions how course management systems are starting to really proliferate and roll out in higher education.Ex. It is argued that newspaper reporting of bigamy constructs bigamists as being a threat to the institution of marriage.Ex. This address was tendered at the State Library of Victoria, Nov 88, to mark the retirement of Professor Jean Whyte.Ex. Derfer corroborated her: 'I'd be very proud of you if you could come up with the means to draft a model collection development policy'.Ex. Criticism is not appropriate in a style which aims to report, but not comment upon the content of the original document.Ex. They also intend to bring forward legislation to provide that the maximum amount of compensation should be £500,000.Ex. The result could be termed a full-provision data base -- a data base including both text and reference, and delivering much more than the 2 added together.----* argumento que presenta sólo un punto de vista = one-sided argument.* oportunidad + presentarse = opportunity + knock, opportunity + present + Reflexivo.* presentar Algo desde una nueva óptica = throw + Nombre + in a new light, throw + new light on.* presentar Algo desde un nuevo ángulo = throw + new light on.* presentar argumentos a favor = make + a case for.* presentar argumentos a favor de = present + arguments in favour of.* presentar como = make + Nombre + out to be.* presentar conclusiones = provide + conclusions.* presentar conocimiento = package + knowledge.* presentar deficiencias = fall + short.* presentar de manera esquemática = give + overview.* presentar dentro de = package.* presentar Algo desde una nueva perspectiva = shed + new light on, throw + new light on.* presentar detalladamente = spread out.* presentar dificultad = present + difficulty.* presentar en forma de tabla = tabulate.* presentar en pantalla = call up, print + online, bring up, screen.* presentar evidencia a favor de = present + case for.* presentar información = submit + information, package + information.* presentar información de varios modos = repackage + information.* presentar la evolución de Algo = chart + the history.* presentar la oportunidad = allow + the opportunity to.* presentar las pruebas ante = lay + evidence before.* presentar peligro = present + danger.* presentar + Posesivo + respetos = pay + Posesivo + respects.* presentar posibilidades = present + possibilities, open (up) + avenues.* presentar problemas = present + problems.* presentar pruebas = give + evidence.* presentar resultados = report + findings, report + results.* presentar reto = defy.* presentarse = come in, manifest + Reflexivo, turn up, show up, unfold, come forward, come with.* presentarse a = stand for.* presentarse a una elección = stand for + election, run for + election.* presentarse desde una nueva perspectiva = stand in + a new light.* presentar (según) = cast (in/into).* presentarse una ocasión = occasion + arise.* presentar similitudes = share + similarities.* presentar una amenaza = pose + threat.* presentar una comunicación = deliver + paper, give + paper, present + paper.* presentar una contribución = present + contribution.* presentar una demanda = file + suit against, file + lawsuit against.* presentar una demanda judicial = take + legal action, take + legal proceedings.* presentar una denuncia = file + police report.* presentar una factura = submit + bill.* presentar una idea = make + point, put forward + idea, offer + perspective, present + idea.* presentar una imagen = present + picture, paint + a picture, present + an image.* presentar una oportunidad = afford + opportunity.* presentar una petición = submit + petition.* presentar una ponencia = give + paper, read + paper.* presentar una propuesta = submit + proposal.* presentar una queja = register + complaint, lodge + complaint, file + complaint, file + grievance.* presentar una reclamación = enter + complaint, place + claim, file + complaint.* presentar un argumento = advance + argument.* presentar una solicitud = submit + application.* presentar un aspecto = present + a picture.* presentar un aspecto de = wear + a look of.* presentar una visión = present + a picture.* presentar una visión global = give + overview, present + an overview, present + an overall picture, give + an overall picture, overview.* presentar un buen aspecto = look + good.* presentar un dilema = present + dilemma.* presentar un frente común = present + common front.* presentar un informe = give + a report, present + report.* presentar un obstáculo = pose + obstacle.* presentar un peligro = pose + danger.* presentar un problema = pose + problem, air + problem.* presentar un programa = present + programme.* presentar un proyecto = submit + project, present + project.* presentar un resumen = give + summary.* presentar un reto = present + challenge, provide + challenge.* presentar un riesgo = pose + risk.* presentar vestigios de = bear + traces of.* seleccionar y presentar en un documento = package.* volver a presentar = resubmit [re-submit].* * *1.verbo transitivo1)a) ( mostrar) to presentb) ( exponer por primera vez) <libro/disco> to launch; < obra de arte> to present; < colección de moda> to present, exhibitc) ( entregar) <informe/solicitud> to submitle presenté el pasaporte — I gave him my passport, I presented my passport to him
d) ( enseñar) to showe) <disculpas/excusas> to make; < dimisión> to hand in, submit; < queja> to file, makepresentaron una denuncia — they reported the matter (to the police), they made an official complaint
f) (Mil)2) (TV) < programa> to present, introduce3) < persona> to introducete presento a mi hermana — I'd like you to meet my sister, this is my sister
4) <novedad/ventaja> to offer; < síntoma> to show2.presentarse v pron1)a) ( en lugar) to turn up, appearb) (a concurso, examen)se presentó al examen — she took o (BrE) sat the exam
se presenta como candidato independiente — he's running (AmE) o (BrE) he's standing as an independent
2) dificultad/problema to arise, come up, crop up (colloq)si se me presenta la oportunidad — if I get the opportunity, if the opportunity arises
3) ( darse a conocer) to introduce oneself* * *presentar (según)(v.) = cast (in/into)Ex: Which of the following subject analyses is cast in the citation order PMEST?.
= bring to + the attention, display, draw, exhibit, expose, feature, introduce, open up, pose, present, provide with, set out, subject, throw up, render, put before, produce, table, submit, unveil, showcase, surrender, lay out, roll out, construct, tender, come up with, report, bring forward, deliver.Ex: Many displays are changed from time to time (for example, once a week, or once a month) so that various sections of the stock may be brought to the attention of the library's public over a period of time.
Ex: The command function 'DISPLAY' is used to display a list of alphabetically linked terms.Ex: For example, when setting up the format for records in a data base, the user can draw a form on the screen, complete with headings for each field, and then, the data is entered into the form.Ex: These headings, therefore, in addition to exhibiting a bias in favor of the majority, actively hinder access.Ex: The reputation of the information and its authority will be more exposed to examination.Ex: Other catalogues and bibliographies only feature added entries under title where it is deemed that the author main entry heading is not likely to be obvious to the users.Ex: The report introduced a range of ideas which have influenced subsequent code construction.Ex: Here is a key paper by a non librarian which opens up a new and constructive approach to library purpose.Ex: This illustrates the puzzle that differential policies pose for users.Ex: Informative abstract present as much as possible of the quantitative or qualitative information contained in a document.Ex: Many libraries provide users with photocopies of contents pages of selected journals.Ex: A short score is a sketch made by a composer for an ensemble work, with the main features of the composition set out on a few staves.Ex: Author abstracts are the abstracts prepared by authors of the document that has been subjected to abstracting.Ex: Demands from clients will often throw up an occurrence of similar problems, revealing perhaps the operation of an injustice, the lack of an amenity in the neighbourhood, or simply bureaucratic inefficiency.Ex: The eventuality is, admittedly, remote but it is also necessary to render the imprint statement in this amount of detail.Ex: The art of documentation is the process by which the documentalist is enabled to put before the creative specialist the existing literature bearing on the subject of his investigation.Ex: The perfect librarian may be defined as one who produces the information a reader requires as soon as the reader asks for it.Ex: This list indicates the dates the reports were tabled and any further action take.Ex: Most publications are probably free distribution material and whilst that does not absolve the publishers from the obligation of legal deposit it is probable that many local authorities do not submit their materials.Ex: Here is an institution which knows, neither rank nor wealth within its walls, which stops the ignorant peer or the ignorant monarch at its threshold, and declines to unveil to him its treasures, or to waste time upon him, and yet welcomes the workman according to his knowledge or thirst for knowledge.Ex: Officially known as SOLEX, this exhibition showcases mainly IT based products for the legal profession.Ex: The book's date label is stamped in the usual way, and the reader must surrender one token for each book he is borrowing.Ex: There should be plenty of space to lay out all the books attractively and for people to move about without feeling too crowded.Ex: I don't need to tell those of you from higher education institutions how course management systems are starting to really proliferate and roll out in higher education.Ex: It is argued that newspaper reporting of bigamy constructs bigamists as being a threat to the institution of marriage.Ex: This address was tendered at the State Library of Victoria, Nov 88, to mark the retirement of Professor Jean Whyte.Ex: Derfer corroborated her: 'I'd be very proud of you if you could come up with the means to draft a model collection development policy'.Ex: Criticism is not appropriate in a style which aims to report, but not comment upon the content of the original document.Ex: They also intend to bring forward legislation to provide that the maximum amount of compensation should be £500,000.Ex: The result could be termed a full-provision data base -- a data base including both text and reference, and delivering much more than the 2 added together.* argumento que presenta sólo un punto de vista = one-sided argument.* oportunidad + presentarse = opportunity + knock, opportunity + present + Reflexivo.* presentar Algo desde una nueva óptica = throw + Nombre + in a new light, throw + new light on.* presentar Algo desde un nuevo ángulo = throw + new light on.* presentar argumentos a favor = make + a case for.* presentar argumentos a favor de = present + arguments in favour of.* presentar como = make + Nombre + out to be.* presentar conclusiones = provide + conclusions.* presentar conocimiento = package + knowledge.* presentar deficiencias = fall + short.* presentar de manera esquemática = give + overview.* presentar dentro de = package.* presentar Algo desde una nueva perspectiva = shed + new light on, throw + new light on.* presentar detalladamente = spread out.* presentar dificultad = present + difficulty.* presentar en forma de tabla = tabulate.* presentar en pantalla = call up, print + online, bring up, screen.* presentar evidencia a favor de = present + case for.* presentar información = submit + information, package + information.* presentar información de varios modos = repackage + information.* presentar la evolución de Algo = chart + the history.* presentar la oportunidad = allow + the opportunity to.* presentar las pruebas ante = lay + evidence before.* presentar peligro = present + danger.* presentar + Posesivo + respetos = pay + Posesivo + respects.* presentar posibilidades = present + possibilities, open (up) + avenues.* presentar problemas = present + problems.* presentar pruebas = give + evidence.* presentar resultados = report + findings, report + results.* presentar reto = defy.* presentarse = come in, manifest + Reflexivo, turn up, show up, unfold, come forward, come with.* presentarse a = stand for.* presentarse a una elección = stand for + election, run for + election.* presentarse desde una nueva perspectiva = stand in + a new light.* presentar (según) = cast (in/into).* presentarse una ocasión = occasion + arise.* presentar similitudes = share + similarities.* presentar una amenaza = pose + threat.* presentar una comunicación = deliver + paper, give + paper, present + paper.* presentar una contribución = present + contribution.* presentar una demanda = file + suit against, file + lawsuit against.* presentar una demanda judicial = take + legal action, take + legal proceedings.* presentar una denuncia = file + police report.* presentar una factura = submit + bill.* presentar una idea = make + point, put forward + idea, offer + perspective, present + idea.* presentar una imagen = present + picture, paint + a picture, present + an image.* presentar una oportunidad = afford + opportunity.* presentar una petición = submit + petition.* presentar una ponencia = give + paper, read + paper.* presentar una propuesta = submit + proposal.* presentar una queja = register + complaint, lodge + complaint, file + complaint, file + grievance.* presentar una reclamación = enter + complaint, place + claim, file + complaint.* presentar un argumento = advance + argument.* presentar una solicitud = submit + application.* presentar un aspecto = present + a picture.* presentar un aspecto de = wear + a look of.* presentar una visión = present + a picture.* presentar una visión global = give + overview, present + an overview, present + an overall picture, give + an overall picture, overview.* presentar un buen aspecto = look + good.* presentar un dilema = present + dilemma.* presentar un frente común = present + common front.* presentar un informe = give + a report, present + report.* presentar un obstáculo = pose + obstacle.* presentar un peligro = pose + danger.* presentar un problema = pose + problem, air + problem.* presentar un programa = present + programme.* presentar un proyecto = submit + project, present + project.* presentar un resumen = give + summary.* presentar un reto = present + challenge, provide + challenge.* presentar un riesgo = pose + risk.* presentar vestigios de = bear + traces of.* seleccionar y presentar en un documento = package.* volver a presentar = resubmit [re-submit].* * *presentar [A1 ]vtA1 (mostrar) to presentun producto bien presentado a well-presented product2 (exponer por primera vez) ‹libro/disco› to launchpresentó sus nuevos cuadros she presented her new paintingspresentará su colección de otoño en Londres he will present o exhibit his autumn collection in Londonel nuevo XS34 se presentará al público en el salón de Turín the new XS34 will be on display (to the public) for the first time at the Turin show3 (entregar) ‹informe/solicitud› to submitle presenté el pasaporte para que me lo sellara I gave him my passport for stamping, I presented my passport to him for stampingtengo que presentar los planes mañana I have to submit o present the plans tomorrow4 (enseñar) to showhay que presentar el carné para entrar you have to show your membership card to get in5 ‹disculpas/excusas› to makefui a presentar mis respetos I went to pay my respectspresentó su dimisión she handed in o submitted her resignation, she resignedpienso presentar una queja I intend filing o making a complaintpresentaron una denuncia they reported the matter (to the police), they made an official complaintpresentar pruebas to present evidencepresentar cargos to bring chargespresentar una demanda to bring a lawsuit6 ( Mil):presentar armas to present armsB (TV) ‹programa› to present, introduceC [ Vocabulary notes (Spanish) ] ‹persona› to introduceel director presentó al conferenciante the director introduced the speakerme presentó a su familia he introduced me to his familyte presento a mi hermana I'd like you to meet my sister/this is my sisterD(mostrar, ofrecer): el nuevo modelo presenta algunas novedades the latest model has o offers some new featurespresenta muchas ventajas para el consumidor it offers the consumer many advantagesel paciente no presentaba síntomas de intoxicación the patient showed no signs of food poisoningel cadáver presenta un impacto de bala en el costado ( frml); there is a bullet wound in the side of the body, the body has a bullet wound in the sideA1 (en un lugar) to turn up, appearse presentó en casa sin avisar he turned up o showed up o appeared at the house unexpectedlyse presentó (como) voluntario he volunteeredse presentó voluntariamente a la policía he turned himself in to the policetendrá que presentarse ante el juez he will have to appear before the judge2me presenté al concurso I entered the competitionse presenta como candidato independiente he's an independent candidate, he's running as an independent ( AmE), he's standing as an independent ( BrE)se presentó para el cargo de director he applied for the post of directorB «dificultad/problema» to arise, come up, crop up ( colloq)estaré allí salvo que se presente algún impedimento I'll be there unless something crops up o comes upsi se me presenta la oportunidad if I get the opportunity, if the opportunity arisesel futuro se presenta prometedor the future looks promisingel asunto se presenta muy mal things are looking very badC (darse a conocer) to introduce oneselfpermítame que me presente allow me to introduce myselfpresentarse en sociedad to make one's debut (in society)* * *
presentar ( conjugate presentar) verbo transitivo
1
‹ obra de arte› to present;
‹ colección de moda› to present, exhibit
‹ trabajo› to hand in;
‹ renuncia› to hand in, submit
‹ queja› to file, make;
‹ cargos› to bring;◊ presentaron una denuncia they reported the matter (to the police), they made an official complaint;
presentar pruebas to present evidencef) (Mil):
2 (TV) ‹ programa› to present, introduce
3 ‹ persona› to introduce;
4 ‹novedad/ventaja› to offer;
‹ síntoma› to show
presentarse verbo pronominal
1
‹ a concurso› to enter sth;
‹ a elecciones› to take part in sth;◊ se presenta como candidato independiente he's running (AmE) o (BrE) he's standing as an independent;
presentarse para un cargo to apply for a post
2 [dificultad/problema] to arise, come up;
[ oportunidad] to arise
3 ( darse a conocer) to introduce oneself
presentar verbo transitivo
1 (un programa, pruebas, etc) to present
2 (un producto) to launch
3 (a una persona) to introduce
4 (síntomas, características, etc) to have, show
5 (disculpas) to give, present
(condolencias) to give, pay
6 (la dimisión) to hand in
7 (una queja) to file, make
' presentar' also found in these entries:
Spanish:
alegar
- compeler
- convenir
- dimisión
- esquema
- revestir
- dar
- demanda
- denuncia
- introducir
- licitar
- moción
- queja
- querella
- renuncia
English:
bring forward
- charge
- claim
- field
- file
- hand in
- host
- introduce
- lay
- lodge
- make out
- model
- pay
- present
- press
- produce
- put in
- put on
- put up
- register
- render
- replay
- report
- represent
- rerun
- respect
- serve up
- set out
- show
- slant
- star
- submit
- table
- this
- bring
- come
- display
- enter
- exhibit
- float
- hand
- notice
- propose
- put
- retake
- sponsor
- tender
* * *♦ vt1. [mostrar, entregar] to present;[dimisión] to tender, to hand in; [tesis] to hand in, to submit; [pruebas, propuesta] to submit; [recurso, denuncia] to lodge; [solicitud] to make; [moción] to propose;presente su pasaporte en la ventanilla show your passport at the window;presentar cargos/una demanda contra alguien to bring charges/an action against sb;¡presenten armas! [en ejército] present arms!;es un trabajo muy bien presentado it is a very well presented piece of work2. [dar a conocer] to introduce;me presentó a sus amigos she introduced me to her friends;Juan, te presento a Carmen Juan, this is Carmen;me parece que no nos han presentado I don't think we've been introduced;permítame que le presente a nuestra directora allow me to introduce you to our manager, I'd like you to meet our manager;no se conocían, pero yo los presenté they didn't know each other, but I introduced them (to each other)3. [anunciar] [programa de radio o televisión] to present;[espectáculo] to compere;la mujer que presenta el telediario the woman who reads the news on TV4. [proponer para competición] [obra] to enter;presentar una novela a un premio literario to enter a novel for a literary prize;presentar una película a concurso to enter a film at a film festival;presentar a alguien para algo to propose sb for sth, to put sb forward for sth;el partido presentará a la señora Cruz para la alcaldía the party is putting Mrs Cruz forward for the office of mayor, Mrs Cruz will be the party's candidate for the office of mayor5. [exhibir por primera vez] [planes, presupuestos] to present;[película] to premiere; [libro, disco] to launch;el club presentó a su último fichaje ante la prensa the club introduced its new signing to the press6. [ofrecer] [disculpas, excusas] to make;[respetos] to pay;nos presentó (sus) disculpas he made his excuses to us7. [tener] [aspecto, características, novedades] to have;este fondo de inversión presenta grandes ventajas this investment fund offers o has big advantages;la playa presenta un aspecto deplorable the beach is in a terrible state;presenta difícil solución it's going to be difficult to solve;el paciente presentaba síntomas de deshidratación the patient presented symptoms of dehydration* * *v/t1 TV present2 a alguien introduce3 producto launch4 solicitud submit* * *presentar vt1) : to present, to show2) : to offer, to give3) : to submit (a document), to launch (a product)4) : to introduce (a person)* * *presentar vb1. (personas) to introducete presento a Iván this is Iván / meet Iván2. (programa, idea, propuesta) to present3. (un producto) to launch -
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
19 director
(Dir.)n 1. юр. директор; 2. адм. директор; керівник; начальник; a директорський1. член дирекції (board of directors), обраний акціонерами (shareholder:: stockholder) акціонерного товариства (company) або членами неприбуткової організації, який разом з іншими членами дирекції несе відповідальність за ведення справ згідно зі статутом; ♦ директорів обирають на річних загальних зборах (annual general meeting); 2. керівник відділу, департаменту, проекту (project) тощо═════════■═════════account director директор робочої групи клієнта; acting director виконувач обов'язків директора; administrative director адміністративний директор; advertising director начальник відділу реклами; alternate director виконувач обов'язків директора; assistant director заступник директора • помічник директора • помічник керівника; associate director перший заступник директора • перший заступник керівника • заступник директора; bank director директор банку • член правління банку; board director член дирекції • член ради директорів • директор — член правління; broadcasting director керівник програми; budget director керівник кошторисної групи; business director комерційний директор; circulation director керівник відділу розповсюдження; commercial director комерційний директор; communications director керівник відділу комунікацій; corporate director член дирекції акціонерного товариства • член правління акціонерного товариства; creative director художній директор • керівник творчого відділу • творчий директор; curriculum director керівник навчальної частини; deputy director заступник директора; deputy managing director заступник генерального директора; design director керівник відділу дизайну • дизайн-директор; editorial director директор видавництва • директор редакційної ради; executive director виконавчий директор • директор-розпорядник • директорат • дирекція; finance director фінансовий директор; financial director фінансовий директор; funeral director розпорядник похорону; general director генеральний директор; inside director директор-адміністратор; managing director генеральний директор • директор-розпорядник; marketing director начальник відділу маркетингу • маркетинговий директор; media director керівник відділу засобів реклами; merchandising director начальник відділу збуту; national publicity director керівник відділу загальнонаціональної популяризації і реклами; outside director запрошений директор • зовнішній директор; personnel director начальник відділу кадрів • керівник відділу кадрів; planning director начальник планового відділу; program director керівник програми; publicity director керівник відділу популяризації і реклами; purchasing director керівник відділу постачання • начальник відділу постачання; research director керівник науково-дослідного відділу; safety director керівник відділу техніки безпеки • начальник відділу техніки безпеки; sales director керівник відділу збуту • комерційний директор • керівник продажу; security director керівник відділу безпеки; staff director начальник відділу кадрів; technical director технічний директор═════════□═════════directors' emoluments винагорода директорів • директорська платня та обслуговування; directors' fee винагорода директорів • директорська платня; directors' interest відсотки, що виплачуються директорам; directors' liability відповідальність директорів; directors' negligence недбалість директорів; director of contracts керівник відділу контрактів; director of an enterprise директор підприємства; director of marketing communications директор відділу маркетингових комунікацій; director of operations начальник виробництва; director of plant operations директор заводу • начальник виробництва; director of procurement керівник відділу постачання; director of product assurance начальник відділу технічного контролю; director of product marketing начальник відділу товарного маркетингу; director of public relations начальник відділу зв'язків з громадськістю • керівник відділу організації громадської думки; director of quality assurance начальник відділу технічного контролю; director of research керівник науково-дослідних робіт; director of sales promotion начальник відділу збуту; director of supplies керівник відділу постачання; director of technology керівник технологічного відділу; directors' report звіт управління • звіт директорів; director's retirement вихід на пенсію директора • пенсійна відставка директора; directors' service contracts директорські службові контракти; director's shareholdings директорська участь в акціонерному капіталі • директорський пакет акцій; director's valuation оцінка директора; Institute of directors Інститут директорів; register of directors' shareholdings журнал директорських акцій • реєстр директорських акцій; removal of directors усунення з посади директорів • зміщення з посади директорів; to appoint a director призначати/призначити директора; to elect a director обирати/обрати директора* * *директор; завідувач відділу; член правління; член ради директорів -
20 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності
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